Where it all went wrong

I need a healing stone.
What sort of stone - do you know the name?
A healing stone - so my friend can take the next step.
Well I can give you this book to look through and you can...
Nah, nah, I don't need that. I'll just look... right - there it is. No, dinnae wrap it up, just give us it here.
You don't want to know what it is? 
It's £3.50.
But a label with the name, I mean?
Nah, nah. Nae disrespect man, but that's where it all went wrong.
Where did it all go wrong?
Naming things.