Thursday, 21 October 2010

Carried away

 It's a quiet week, so the arrival of the new Mr Wood's Fossils bags is the highlight so far. Finally got round to getting some done with the new logo and colour scheme and I think it's a big improvement. Here are some before and after shots, so you can judge for yourselves.

The reverse has a simplified logo above the address, phone number and website. You probably aren't quite as excited about the new bags as I am; I realise that. That's okay. The whole re-branding exercise was an interesting process - getting the logo restyled, the new website, business cards and so on. I think all that's left really is the front of the shop. It's looking pretty tired, so it will need to be done fairly soon. People like the stencilled fossils on the front and it would be nice to keep them, so perhaps I'll go for the orange-copper colour with darker fossils over the top.

I tried some t-shirts once, but there was a mistake with the order and none came that were my size. I wasn't really sure why I had ordered them and without one for me to wear it all felt a bit pointless. I gave most away to staff and friends within the fossil trade, and they indulge me by wearing them in Tucson and Sainte Marie each year. Maybe I'll try again and make sure I get a couple my size this time.

I'm a bit scattergun with my marketing approach. I'm never sure which adverts are effective, and due to the unusual nature of the business, I'm called all the time by people wanting me to advertise with them. I'm trying a couple of new ways to push the website in the lead up to Christmas this year and hopefully one of them at least will prove useful. Not many people think immediately of fossils as gift ideas, but they are usually well received and I get a lot of repeat customers at Christmas. It'd be good if I can extend the range to the whole of the UK through the website. And maybe - this year - the bags will catch the eyes of a few more shoppers.

No comments: