Thursday, 23 April 2009


This weekend I'm setting up a Mr Wood's Fossils table at a convention. This will be the first time I've done it, and it's taken quite a while to get ready. Working out what stock I should take, trying to remember what else I may need. It's a long list - bags, pens, labels, tablecloth, float, stands, fliers, and plenty more.

The convention is taking place not far from the shop, but rocks are notoriously heavy. And I have a lot of them to lug about. Hopefully a good few less afterwards. Because it's a Saturday, I wouldn't have been in the shop, so I'm not paying any extra out in wages and it wasn't not expensive to pay for the table - so hopefully it'll work out pretty well. Even if it proves a bit of a washout, I have to think longer term. I could pick up a few new customers, so I'll be handing out cards and fliers left, right and centre.

I don't spend that much on advertising, though I get approached a lot. It's really difficult to know what's effective. Or at least cost-effective. Word-of-mouth has always been the most powerful marketing tool for Mr Wood's Fossils. I place a lot of emphasis on customer service in the hope that customers go away with a good impression, remember the shop and maybe tell a couple of friends. I'm looking forward to the weekend - at least to see what it's like to run a stall. Maybe it'll be something I could do a little more often.


Christopher Walker said...

Where is the convention, when and for what purpose?

Matt Dale said...

It's tomorrow, in nearby university buildings. And it's the Scottish Pagan Federation Conference. Now, I'm not a pagan, which I think has a fairy broad definition, but a couple of customers suggested I take a table there as they felt it could be good business. So I'll give it a go.

Matt Dale said...

Sorry - typo there. 'fairy' should read 'fairly'. Honest.